The Marketing Mantra
A Aniruddha Pathak
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Getting seems more thrilling than having—
The soul of today's art of selling,
Yet, what you get and crave
Soon turns to what you have,
And that breeds endless thirst of getting.
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Today's marketing mantra seems to be buying and begetting. It is much more fun than in having. Creating demand may be good for the economy. Yet, very few resources on earth are renewable or easily replaceable.
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Reflections | 01.09.15 |
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