Mob Psychology

K Kenneth Maswabi Kenneth Maswabi
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It's often thought "mob psychology" is limited to when the crowd go berserk Every norm and every sense of discipline undressed And the crowd becomes one big monster Causing havoc to the path of certainty But in the world today Mob psychology is a tool for the rich Capitalism thrives on mob psychology Every advert taps in the field of mob psychology And every latest gadget targets the faculty of mob psychology within our brains It's true many are unaware of the "constructed reality" around them The tentacles of capitalism stretches into the bedrooms of our psyche Every calendar day is an opportunity to excavate deep into our psyche And open the "animalistic" part of our brains Where "common sense" is absent And chaos is the order of the day It is not unusual for people to enter a manic state Forfeiting every sense of responsibility and discipline Because of these "hands free" dissections into our brains It is common for people to make choices they don't want It's the power of "Operation Mob psychology" (advertisement / marketing)

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