Recruiting Campaign

I often wondered, If those who were shallow, Knew it. And if their obsession with self, Smothered from the suffocating. And if they could do that to themselves, Why has the number of them increased... With such a self serving done? As if to another one... The one self obsessive... Is the one having the fun, At someone else's expense. It seems as if being shallow, Is on a very successful recruiting campaign. And no one is paying anyone, To pump up the hype! It all has become part... Of a society hopeful that what is done, Maintains to produce gains... With an image that sustains.