Cat Up A Tree 2.0

The local newsrooms get it well, they get us. We're bored by stories that involve thinking about the future contemplate fate? Not this audience, many news directors have said. You could report on the hard work needed to fix social problems you could cover the difficult choices needed to fix the economy you could confront the reality of a world ripping itself apart or duck and cover but not the kind you might be thinking of there's the soothing calming nostalgia triggered when one thinks about the joy of discovering that one cat video online the one you thought was there just to entertain you not realizing thousands if not millions stumbled across what makes for a giant shared experience a relaxed public boosting our likes rather, ratings Get me that cat wait wait that's too small much too small we need a bigger beast a horse? an antelope? an elephant? all too small that's it! a whale but now do we get it up a tree? We go down, not up It's stuck not up a tree but in a lagoon it's not about branches but water it can't escape Peace and harmony with all eyeballs glued to the screen. The drama! rage reserved for those who try to free the animal.and fail We're watching and we'll do nothing else demand nothing else until the whale finds a path to its ocean home and then we're the ones who will demand Get me that cat!